Entrepreneurship, commerce, AI, and some thoughts.
Gary Ng, entrepreneur. Notes on experience, judgment, failure and thinking. #FounderNotes
Notes on entrepreneurship, commerce, AI and life. Mostly written in Chinese.

Recent notesMost notes are written in Chinese. These are the ones with an English version or summary.
- You can sell your company, but you can't stop being yourself
One line on a ZARA perfume box, and a lawsuit: after a founder sells a brand named after herself, can she still use her own name?
- Which kind of money are you trying to make?
The key question in product positioning isn't whether your product is good, but which kind of money you are trying to make.
- Evolution doesn't follow a script
A good life isn't one scheduled with no gaps. It's one with a clear direction and room left in the path.
- A profile shows what people lack. A persona shows who they want to be
Reading Liang Ning's "Real Demand": when supply is abundant, not having something doesn't mean you need it.
- Speak to AI, read what it writes
The real change isn't just that AI got smarter. It's that the way we talk to computers is going back to the most natural way humans communicate.
- How should a country raise money without tearing society apart?
From Bezos saying the bottom 50% should pay no income tax, to Malaysia's T20 fuel subsidy and GST versus SST: what a tax system fears most isn't complexity, but people feeling it's unfair.
- Why does she need you?
Many founders talk a lot about their product and very little about their customer. The skill that matters now is recognising real demand.
- From "the world is unbelievably stupid" to "so am I"
What I admire about DJI's Frank Wang isn't that he built a global leader, but that after succeeding he could still see his own blind spots.