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2025年8月21日 · 管理 / AI

流程驱动,还是人才密度?

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ENGLISH SUMMARY

Lately, working on projects with some big companies, I kept feeling progress was slow and stuck somewhere, without knowing why, until I saw Li Xiang's take. He divides companies into two models. The first is process-driven. These firms handle extremely complex categories, like the barrel theory: one weak stave and the whole business fails. Phones, operating systems, electric cars cannot afford a single dropped detail, so companies like Huawei, Xiaomi and IBM run very strict processes to keep every stave level. But such companies often feel heavy when doing internet or AI, which need fast trial and error and flexible organisation. The second is talent-density driven, like ByteDance and Google. They rely not on process but on a high concentration of talent, tied together by a simple tool like OKRs and pulled forward by top people's own drive. This suits platform-level innovation and frontier research, especially AI and large models, because such organisations can find a path through chaos. They tend to be weaker at hardware, which needs countless details along the chain to fit together. So asking a traditional process company to do internet or AI is a mismatch. In the AI era, things change so fast that today's logic may be overturned tomorrow. I increasingly agree with keeping the organisation small while keeping talent density high: short decision chains, and every person counts. Instead of doing everything yourself, partner to bring in outside resources and stay light. Uncertainty may be opportunity, not just risk.

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最近和一些大企业聊项目时,总觉得项目推进缓慢、卡在某个点。一直没想明白问题出在哪,直到看到李想的分享,好像找到答案。

李想把企业分成两大类模式。

第一类:流程驱动型企业。

这类公司面对的是极度复杂的品类,就像「木桶理论」一样,一个环节出问题,整个业务就走不下去。比如手机、操作系统、电动汽车,任何一个细节掉链子都不行。所以像华为、小米、IBM 这样的公司,流程做得非常严格,把木桶的每块板子都拉齐,企业才能跑得稳。

但这种模式的企业,在做互联网、做 AI 时往往会显得笨重,因为 AI 和互联网需要快速试错、组织灵活,而他们的强项在流程,而不是适配变化。

第二类:人才密度型企业。

字节、谷歌就是典型。他们不是靠流程,而是靠更高的人才密度。OKR 这种简单的工具,把所有人捆在一起,剩下靠顶级人才的自驱力去拉动。这种模式特别适合做平台级创新、前沿技术研究,尤其是 AI、大模型。因为这类组织能在混沌中找到路径。

但他们做硬件往往弱一些,因为硬件需要链条上无数细节的配合,不是靠天才单点突破就能跑通。

所以我发现要传统模式的企业去做互联网和 AI,就会卡住:逻辑上是错配。

AI 时代的组织思考

AI 时代的环境变化太快,充满了不确定性。今天跑通的逻辑,明天可能就被推翻。在这样的环境下,我越来越认同一个做法:保持组织小,同时维持高人才密度。

组织小,意味着决策链条短,可以快速转弯;人才密度高,意味着每一个人都是战斗力,不需要厚重的流程来兜底。

面对不确定性,最好的解法不是「全都自己做」,而是通过合作,把外部资源整合进来,同时保持内部的轻盈。小团队 + 高人才密度,就像猎人在风暴中行动,比起大部队更容易找到猎物、活下来。

AI 的时代,不确定性也许不是风险,也可能是机会。很难定论哪一种组织模式一定更好,但可以确定的是:在面对不确定性时,高人才密度的组织往往更有优势。

— Gary