Good enough, ship it：Google Maps 的第一版
English summary available ↓
Google Maps now has more than two billion monthly users and is the world's most used map service. Few people know that at launch it only had maps of the United States and was far from complete. The team felt it was still an early prototype, but, as the story goes, Larry Page and Sergey Brin said it was already good enough and to ship it. They launched, iterated on user feedback, and built today's Google Maps. The point is that there is no perfect product. Entrepreneurship is moving forward through imperfection. If you wait until everything is ready, you often do nothing well and miss the moment. Founders aren't doing lab research; they are scrapping it out in the market, and only users can tell you the real problems. Google Maps didn't win by having the most features at the start but by focusing on one thing and improving it again and again: small, fast steps and quick corrections. Startups matter because their people face imperfection and persist in uncertainty, a kind of resilience in the spirit of Nassim Taleb's Antifragile. We've just started several new projects and keep falling into the 'not perfect yet' trap. Google Maps is the reminder: build and revise as you go. Rather than waiting for the wind, push the boat into the water and let the wind find you.
Read full English version →今天的 Google Maps 每个月有超过 20 亿活跃用户，已经成为全球最常用的地图服务。可很少人知道，它刚上线的时候，其实只有美国地图——功能远远称不上完备。
当时团队觉得产品还只是个早期原型，不够完美。可 Larry 和 Sergey 却说了一句经典的话：
「It is already good enough. Ship it.」 （已经够好了，推出市场吧。）
结果大家硬着头皮上线，后面通过用户反馈不断迭代、优化，才有了今天的 Google Maps。
没有完美的产品
创业的本质，就是在不完美中前行。
如果等到「万事俱备」，往往就什么都做不好，甚至错过时机。
创业者不是在实验室里做科研，而是在市场里摸爬滚打。产品只有放到用户手里，才会告诉你真正的问题是什么。
迭代比完美更重要
Google Maps 的成功，不是因为它一开始功能最强，而是因为它专注把一件事做到极致，然后不断改进。
创业不是追求一次到位的完美，而是通过小步快跑、快速修正，逐渐找到正确的方向。
创业者的韧性
Startup 之所以重要，是因为这群人天生敢于直面不完美，敢于在不确定中坚持。
Nassim Taleb 在《反脆弱》（Antifragile）里提到：
「真正强大的系统，不是不会受伤，而是能在打击中变得更强。」
创业者的韧性也是如此：在各种漏洞、质疑和失败中，依然推着事情往前走。
先把船推下水
最近我们也启动了几个新项目。老实说，很多时候都会陷入「不够完美」的陷阱。可 Google Maps 告诉我们：
创业就是一路做，一路修改。若是一开始就很完美，那就没有创业者的事了。
与其等东风，不如先把船推下水，让风自己找上门。