尊重时间
English summary available ↓
On a business flight I watched the movie Lucy, and one line stayed with me: time is the only true unit of measure. Then I saw a founder's video about respecting time: lower your expectations of how fast things grow, and go with nature. Jeff Bezos plans in seven-year horizons, saying that when you think in seven years you find very few real competitors, because few people will stick with one thing that long. Many founders, me included, like using fundraising to paint a picture, hoping capital can shorten time and speed up results. A new livestream host really needs two years to develop, but we pay high salaries and pile on capital hoping for results in three months; either it doesn't work, or it works and the host leaves. Or we see a pain point and rush to burn money on coupons and traffic. With a seven-year view you'd ask: can I burn for seven years? Clearly not. What really stands up to time is foundations: in retail it's product, in social commerce it's content, in a company it's culture. Without solid foundations, any acceleration is only surface prosperity. Respecting time is really respecting yourself: do what you're good at and let time build it up. Good luck sometimes comes from a tailwind, but even without one, at least we're doing what we love. A little more accumulation and discipline every day, meditation, exercise, practice, compounds over time into the life we want.
Read full English version →前阵子搭飞机出差时，看了电影《Lucy》。里面有一句话让我印象深刻：
「时间是衡量存在的唯一真正单位。」
这几天又看到一条创始人分享的视频，说到一个观念：尊重时间。他说，要对发展的速度降低预期，顺应自然。
Amazon 的 Jeff Bezos 规划每一件事都用「7 年」作为时间单位。他说当你用 7 年来规划，就会发现其实真正的竞争者很少，因为很少人愿意用 7 年坚持一件事。
时间不应该随意加速
很多创业者，包括我，都喜欢用融资「画饼」，希望通过资本的力量缩短时间、加速结果。
比如：
一个新人主播，其实需要两年培养。
可是我们用高薪吸引，用资本堆叠，希望 3 个月内做出成绩，结果往往不如预期：要么做不到，要么做到了主播却跑了。
又比如：
看到市场痛点，急于烧钱发优惠券、抢流量。
如果你用 7 年视角来看，就会问自己：
「我可以烧 7 年吗？」
答案显然不行。
真正能对抗时间的是基础
回归创业本质，真正重要的并不是「加速」，而是「打好基础」：
- 如果做零售，基础是产品。
- 如果做社交电商，基础是内容。
- 如果做企业，基础是文化。
没有一样东西可以和时间作对。基础打不牢，任何加速都只是表面繁荣。
尊重时间其实就是尊重自己
做好自己擅长的事情，时间会带来积累。好运有时候来自风口；但即便没有风口，至少我们在做自己喜欢的事情。
每天多一点积累，多一点自律，冥想、健身、练习，每天进步一点点。这些微小行动，通过时间的「复利」，最终会重建我们想要的生活。